As a preface, I must emphasize that I absolutely do not intend for OneThirtySeven to become a loudspeaker for inane marketing materials. This weblog truly remains an outlet — however infrequent — for my personal thoughts, analyses, and so forth.
Put simply, though, Need is truly where the vast majority of my creativity is focused today.
Where I once wrote thousands of words about the nuance of Apple's financial reporting, today I now find myself crafting Volumes — and the content therein — for my nascent company. (Something that sounds exceptionally odd when written. Apologies.)
Insofar as Need exists as a creative outlet, I feel a sense of pride in sharing Need, Volume 4. Not for the sake of sales or traffic, but more for what we cobbled together over the past thirty days. (Time which, if you're wondering, passes much quicker than you'd expect.)
For this month, I was thrilled to bring together four of Dallas' most promising, young startups in the retail space. We got to spotlight the amazing folks at Foot Cardigan, the gentlemen at Mizzen+Main, the future of Carter & Reese, and the collaborative brand we're building with Rye 51.
Although that sounds like a sales pitch, I genuinely do not mean to convey it as such. Rather, I'm just excited. Nothing more or less.
Each month, we're experimenting with new ideas, different products, co-branded lines, and so forth. And, honestly, we (read: I) have absolutely no idea what we're doing. Which is, truly, fun.
Of course there are harrowing moments of intense anxiety and concern, but those are counterbalanced by moments of genuine fun. Those are the stories rarely told by the near-endless stream of startup-related publications and productivity sites.
There are so many stereotypes surrounding startups dictating that founders must exhaust credit cards and sleep as infrequently as possible to attain success. Truly, though, these are ridiculous standards that ought to be avoided not lauded.
The goal of building a startup shouldn't be building a startup. It should be building something rewarding, fun, and useful. And it shouldn't be an excruciating, sleepless journey into an ever-increasing likelihood of failure. It should be an optimistic — idealistic, even — walk toward better understanding yourself, the people around you, and the industries you care about.
I certainly hope — sooner rather than later — I'll find the time to delve into some of stories from the past year. I'm sure there's value to be derived from our mistakes. Poetically enough, it's precisely one year since we put together Need's investments and structure today. And there's a huge amount that's occurred in that time.
In the meantime, though, I'm proud of what we launched this week. It was a pleasure to assemble. And I certainly hope you enjoy it.
There have been plenty of ups and downs, but, above all else, I continue to be stunned by the level of support, care, and compassion generated by the community in which this weblog resides. You've all been genuinely fantastic. Thank you.
(Oh, also, if you want to keep up with some of the behind the scenes photography, stock information, upcoming collections, and so forth, you can follow Need's publication, Imprint, on Tumblr. I'll try to avoid too much Need-centric writing here.)