My intention was never for Need to solely become a storefront for apparel. The ambition behind the company extends far beyond such bounds.
And yet, I've done a remarkably poor job articulating such an outset aim. (There are a great many further, but I'll focus on the perception of Need as, exclusively, a men's apparel store for the sake of brevity.)
As we breezed through clothing in November and December, I foresaw an opportunity to shed light upon one aspect of what Need might become. That we would not just source, curate, and sell apparel, but also dabble with literature, coffee, and so forth.
Moving into the new year, with people embracing introspection over exhaustive social engagements and frugality following exorbitant holiday spending, I wanted to put together a collection of products befitting the current social climate. A carefully-selected grouping of items that would have a low barrier to entry, but a strong, lasting reward.
Focusing on items that might enrich, delight, and educate, Volume 3 will generate far less revenue than its predecessors, but it will also serve as a resounding statement of Need's identity and ambition for the coming year.
Much of the fun of working in the realm of startups is allowing yourself the ability to experiment publicly. We have the opportunity to keep moving, questioning, and testing what our idea can withstand and become. And, although I'm obviously biased, I'd say that's a remarkably good thing to hold at the core of Need's values and plans.
Volume 3 is available for a limited-time from Need.