Adobe Halts Development of Mobile Flash

Jason Perlow:

Adobe is stopping development on Flash Player for browsers on mobile.

This strikes me as a surprisingly mature move from Adobe. Rather than stubbornly remaining on a sinking ship, the company appears to be refocusing its efforts on its creative roots.

Of course, having said that, this is only their mobile version. There's no telling how long its desktop counterpart will continue to sap batteries and spin up fans.

One question that does interest me, however, is how Apple's rivals will revamp their respective marketing strategies? Since the introduction of Mobile Flash for Android, Blackberry, WebOS, and so on, hardware manufacturers have proudly touted their apparent superiority due to the use of Flash. Furthermore, store clerks have been trained to explain that iOS alternatives boast Flash compatibility.

What on earth do those store clerks have to say now?