Today, a group of Facebook, MySpace and Twitter engineers have collaboratively released a bookmarklet to rid your Google results of the new "Search Plus Your World" nonsense, and return some semblance of objectivity to Google's most popular product.
Since the unveiling of "Search+," I've become increasingly aware of my personal reliance upon Google's online product library, and it concerns me. Although you can turn off personalized results, the mere fact that Google has introduced such measures, and that the responsibility has fallen to rival company's engineers to repair such flaws, is appalling. I've made some inroads into lightening my use of Google products, but it is surprisingly (and worryingly) difficult to quit altogether.
As a result, it's brilliant to see these engineers taking the fight to Google's own turf. Rather than having to abandon Google Search right away, the "Don't Be Evil" bookmarklet allows me to maintain my search habits unhindered, while also keeping my eyes open for viable competitors.
Unconvinced of Google's suspect intentions? Simply cast your eyes upon the Focus on the User FAQ:
The bookmarklet never accesses any server or API outside of google.com. The information has already been indexed and ranked by Google.
Built upon Google's own API, the "Don't Be Evil" bookmarklet demonstrates Google's purposeful and self-serving manipulation of search results. A fact which is, in my opinion, wholly and unquestionably deplorable.