Apple Acquires Chomp

Writing for TechCrunch, M.G. Siegler reports that Apple has acquired app search and discovery service, Chomp. M.G. writes:

With the countdown underway to 25 billion total app downloads, there’s no disputing the success of Apple’s App Store. We live in a world of hyperbole, but Apple’s entry into this space really has changed the entire mobile world. But the App Store is far from perfect. And with its immense scale, a few problems have been revealed. The biggest one is app discovery. There are now over 500,000 apps — how do you find anything?

Right now, it’s hard and getting harder by the day. The strong get stronger while new apps often have trouble breaking in. But with an acquisition that Apple has just made, they hope to change that. Apple has bought the app search and discovery platform Chomp, we’ve learned.

Such an acquisition bodes well for forthcoming iterations of iOS, iTunes, and the Mac App Store - particularly considering the widely publicized struggle to sift through the growing swathes of apps and knock-offs.

Following this week's scam app controversy, it's good to see that Apple is - and has been - working to improve the indexing, presentation, and discovery of good apps. Let's hope such improvements continue.