Ego and "News Logic"

Yours truly at The Loop:

Focus on the user, not the headline. The headline and the praise you so desperately desire will come to you, rather than you to it. The idea should not bend to the will of the press, but grow and evolve based upon the inherent goodness of the initial thought. Pursuing anything else leaves the door open for critical failure and the all-too-common monikers of “unresponsive” and “poorly managed” companies.

(Image via Flickr)