In a report for Fast Company, Austin Carr has uncovered an impending agreement between Hipstamatic and Instagram. Carr writes:
Later today, Hipstamatic is set to unveil a partnership with Instagram that allows photos taken on the camera app, which enables users to snap professional-looking pictures with stylized films and vintage-era lenses, to be ported directly into Instagram’s network with just one click. It represents the first time Instagram has opened up this platform API to third parties, and marks a move toward letting photos freely flow into Instagram’s network from outside sources.
[…] On Instagram, the photo will appear with attribution: Taken with Hipstamatic.
Although this is a far cry from a viable business model, Instagram is admirably continuing to broaden its impact. Expanding its network — both with API access and Android implementation — will undoubtedly prove a valuable endeavor amid deafening cries for monetization.
While said monetization may still reside in the ethereal, I imagine it won’t be long before we begin hearing of impending plans — particularly considering Instagram’s recent round of lucrative funding.