The Center of the Universe

iCloud

Picking up a topic I’ve covered frequently in the past, Jim Dalrymple’s latest column for TechPinions takes aim at Apple’s iCloud service. Jim writes:

In the future, if I’m going to pay for a device or television, I want to know that I have access to all of my content. That means movies, TV shows, music, podcasts, and anything else I’ve purchased. I also want the ability to seamlessly purchase new content and have that available on any other device that I want to consume it.

Apple is the only company in the industry that could provide this at the moment.

[…] iCloud is not just a syncing service — it’s a content delivery mechanism that will play an increasingly important roll in future products.

Despite existing as a non-consumer-centric backbone service, iCloud is unquestionably the most important portion of Apple’s strategy for the future.

Successful technological innovation is no longer comprised of complex achievement. Rather, innovation is deemed successful by the degree in which complexity is successfully disguised beneath a layer of artful simplicity.

iCloud is the manifestation of this philosophy, insofar as its goal is to subsume the complexity of the stereotypical user’s computing interactions. As I wrote in February:

iCloud is a facilitating means for individuals to carry out their lives free of bindings. Rather than concerning oneself with flash drives, cables and backups, the individual is freed to operate without unnecessary complexity. The device and its operating rules no longer define computing, the life and context of a person does.

Jim’s aptly entitled piece, “iCloud: The Center of the Universe,” endorses such a frictionless, interconnected future — a world in which boundaries and complexities need not characterize our lifestyles. A world in which our lives proceed free of complex shackles, bindings, and considerations.