WSJ: Next iPhone Has Thinner In-Cell Display Technology

Svpply

Juro Osawa and Lorraine Luk:

Apple Inc.’s next iPhone, currently being manufactured by Asian component makers, will use a new technology that makes the smartphone’s screen thinner, people familiar with the matter said, as the U.S. technology giant strives to improve technological features amid intensifying competition from Samsung Electronics Co. and other rivals.

[…] The technology integrates touch sensors into the LCD, making it unnecessary to have a separate touch-screen layer. The absence of the layer, usually about half a millimeter thick, not only makes the whole screen thinner, but the quality of displayed images would improve, said DisplaySearch analyst Hiroshi Hayase.

Considering how close the display already feels on the existing iPhone, I can only imagine such a rumored display would make quite an impression upon the user. Furthermore, the prospect is certainly within the bounds of plausibility, insofar as all rumors concerning the future iPhone have described it as being a much thinner device.

That said, as the rumor mill begins to pick up its pace ahead of the future iPhone’s unveiling, it’s perhaps a prudent time to provide a cautionary word regarding expectations.

When it comes to matters of rumor and conjecture, I tend to ignore the vast majority of outlets with the notable exception of The Wall Street Journal. Well placed for corporate leaks, the venerable publication has been historically proven largely accurate in its investigative reporting, particularly when it comes to Apple. Thus, although this rumor is unsubstantiated, I tend to consider it with a much higher-regard than I might if it were to come from a different publication.

Still, despite the credibility of the WSJ, there’s certainly no cause for any semblance of over-excited hyperbole concerning the viability of such display panels. We’re still, presumably, several months away from the unveiling of the future iPhone, plenty can change between now and then.