Releasing Outside the App Store

Mac App Store

Matt Gemmell:

I recently released a new little Mac app, Sticky Notifications. It’s not currently in the App Store, and accordingly I went through a process that many Mac developers face: deciding whether to release software on the App Store, or outside of it (or indeed both).

In recent months, the illusory appeal of the Mac App Store has steadily begun to deplete. Beyond its initial allure, Matt Gemmell has demonstrated that there are perfectly reasonable, accessible, and uncomplicated means for attaining similar levels of ease when distributing paid Mac apps. For all of this, however, Gemmell cautions that he is not explicitly opposed to the Mac App Store, but that there are simply scenarios in which its use is obviated by Apple’s strict guidelines.

Such ambivalence concerning the Mac App Store has come to characterize much of the critical response to the service. Although the guiding concept is affable, most serious Mac users have grown encumbered by Apple’s ruleset — with powerful apps like TextExpander forced into self-removal from Apple’s restrictive environment.

I tend to share such feelings regarding the Mac App Store. The ability to delve into a centralized list of apps — particularly when dealing with multiple Macs — is an absolute pleasure. Conversely, as a well-entrenched Mac user, I’m not particularly keen to subvert my workflow for the sake of Apple’s draconian guidelines.

At the end of the day, hypotheticals aside, I’m irrevocably in the business of supporting independent creators. If the Mac App Store inhibits my ability to do so, then I will simply forego the service altogether. For now, though, it’s — perhaps problematically — become a matter of discerning the best course of action on an app-by-app basis.