CUPERTINO, California—November 5, 2012—Apple® today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.
The response to these sales statistics has been diverse and varied in the tech community. For some, the results point to a marked improvement over the previous generation. For others, given the vastly increased international availability of the iPad line, the numbers are somewhat middling.
Personally, the numbers seem about right. Considering the rapid iteration of the iPad product-line, the extensive volume of choice, and the recent overhaul of the iPhone, Mac, and iPod lines, I wouldn't expect for the numbers to be astronomic.
Instead, we are greeted with an upward trend in sales, and the successful introduction of a new Apple product. Looking at opening weekend sales is certainly of interest, but, for me, I'm far more inclined to wait for the holiday sales statistics before passing judgment. I suspect the iPad Mini will be an extremely popular gift choice this year, thus rendering these early-adoption statistics somewhat irrelevant.
Apple is barreling toward a record-shattering year and these results are, indeed, improvements upon their predecessors. So, although they may not meet some people's expectations, I certainly do not think they warrant any semblance of negativity.
Apparently investors agree.