This Week

A lot has happened this week.

On Monday evening, roughly one or two months after having the idea, Bryan and I opened Unbranded.

After announcing the experiment several weeks ago, we had over 150 applications for the 8-10 available spots and we were able to get some amazing sponsors — including MailChimp and SoftLayer — to help us make it a reality And, on Monday, we opened the doors to show off the likes of leather-makers, restauranteurs, designers, and photographers for the first week. 

And, over the coming four-to-five weeks, we'll have many, many more.

If you're in Dallas — even if you're just passing through — feel free to stop by the space. And, if it's not open, tweet at me and I'll drive over and rectify the issue.

On Tuesday afternoon, I appeared on Myke Hurley's show, Inquisitive. We had a great chat about the genesis of Need, the process of raising funding, and other such topics.

If you're ever considering going down that path, there might be some wisdom to be gleaned.

Moments afterward, Myke and I launched a new show, Bonanza! As I wrote for the show's description, "Bonanza! is an important show about nothing in particular."

Some of the fan-created accounts and websites that launched in the hours after the show's release are amazing. Bonanzaroos for life.

Yesterday, Wednesday, was my 27th birthday. It was also Need's first birthday.

Last night, with 300 people milling around the Need office for our first anniversary party, I (somewhat antisocially) sat in my office and hit the publish button on an all-exclusive edition — Need, Vol. 12 — and an all-new re-design of Need.

We've been internally referring to it as Need 2.0. And we've been working on it — and this collection — for quite some time.

I wrote a full breakdown on Need's publication, Imprint, explaining the process this morning. Alongside that post, we also released our first brand video to offer a brief explanation about Need, our process, and our goals.

And now, today, we're hosting Unbranded's opening happy hour — and expecting over 200 guests in a 1,500 square foot room.

I'm writing all of this simply because I'd like to remember it, to be honest.

This is the busiest and most stretched I've ever been. At the same time, it's may well be the happiest I've ever been.

And, perhaps most poignantly, this week is also the third anniversary of me starting OneThirtySeven. (Apparently I have a tendency to launch big projects on-or-around my birthday.) Although I don't have a chance to write here with any semblance of frequency these days, I still look on it fondly as the means through which I got started in the creative, independent world.

Thank you for all of your help and support. It's truly appreciated.