If you follow me on Twitter, you've undoubtedly seen an overwhelming amount about our announcements from today. (Apologies. I'm still trying to find the barrier between work and personal, which is rather difficult in our community. And, equally, when you consider your work very much apart of the fabric of your personality.)
Regardless, I would like to document the announcement of the latest concept from the Need team here for posterity. (Which, increasingly, feels like what this once-well-read blog might become. I enjoy being able to look back at my personal thoughts regarding significant dates in my life. And, although it's in public and feels gratuitous, I tend to think it also keeps me honest and accountable.)
This morning, we announced the upcoming launch of an all-new concept, Foremost.
In brief, Foremost is a small batch, American-made clothing brand for men and women. Each month — on a similar schedule to Need — we'll release collections of three-to-five products per gender. (All will be priced, on average, at $50 and under.)
These collections will be modeled in a similar vein to our characteristic photographic style. They'll also be used as wardrobe in an all-new interview series we're launching as a pillar of the Foremost experience.
Alongside each men and women's collection, we'll feature prominent men and women from all manner of industries. From Hollywood celebrities to independent designers to journalists, I hope to use Foremost as an excuse to share good stories and inspiration for a younger generation.
Foremost will launch on Wednesday, February 11. You can sign-up now to gain early-access. Which, hyperbole aside, might be quite useful as the "small batch" portion of the marketing-speak is not an exaggeration.
Need will, of course, continue apace. We've got more customers (and demand) than ever before. So, this is a well-timed means for us to satiate the men and women of our audience desiring inexpensive, yet well-made items.
This speaks to my broader vision — which I articulated at Imprint — and will continue to shape our movements for months to come.
As always, I appreciate the support of the community. Although we joke endlessly on Bonanza!, I do take a huge amount of pride in my work. And, with the launch of Foremost, I'm truly beginning to feel we're hitting our stride, whilst also fulfilling more of what I originally set out to accomplish.
Also, remember when I wrote about things? Hilarious.