Ben Brooks gets it:
What happens though if you want to watch a movie, say Apocalypse Now?
Wouldn’t it just be far more convenient if there was a global search, that when used, returned a result that said: Apocalypse Now is available on both iTunes and your Netflix account, there are also 43 results on YouTube. Perhaps it even states whether buying from iTunes would be a higher resolution or not, but let’s not get greedy here.
Wouldn’t that be a far better user experience, and potentially more lucrative for Apple?
(via The Loop)