"We really believe in being mobile first, and almost mobile only," Path founder Dave Morin told The Verge. "The use cases are just entirely different." This is part of the reason Path has been afraid, or perhaps apprehensive, about scaling up to larger form factors you might not have with you all the time — because that's what make Path updates special to its three million users: they're statuses and pictures from friends, not links to BuzzFeed articles.
The lack of an iPad app has been a longstanding lapse on the behalf of Path and its founder, Dave Morin. Available in virtually any form factor for Android — even optimized for the Nexus 7 — Path has only just (somewhat bafflingly) arrived for iPad.
And, as Ellis Hamburger highlights, the update is little more than a scaled version of its iPhone counterpart.
Although it's certainly a welcome and attractive expansion, part of me is somewhat disappointed that the team at Path — a group known for their phenomenal interface design — could not've done something a little more.
Perhaps that sounds somewhat self-entitled, but Morin and his team have set a rather high bar for themselves and a scaled iPhone app and a mosaic view don't quite do that reputation justice.
Pressed on the topic of a potential web app, Morin appeared apprehensive, even going as far as saying that he and his team "are not even remotely thinking about it."
Given the tendency for people to use Path in fleeting windows immediately following each app update, Path's slow-burning development schedule appears somewhat troublesome to me. With each update, there is a marked uptick in user engagement. But without continued support and innovation these gains quickly dissipate. Thus, considering Morin's apprehension toward a web app and even his slow movement toward an iPad app, I cannot yet see a solution to this engagement problem.
Although the company is clearly seeing growth and success, I wonder how many of its users — both new and old — are truly active. I suspect the vast majority are merely new users who engage in the fleeting manner of which so many of us are guilty, before allowing their accounts to fall dormant and inactive.
Nevertheless, I continue to be a fan of Path. I adore the interface, and I'm a fan of its closed-circuit of communication with close contacts and friends. But, without sustaining an endearing and forward-thinking demeanor, user activity will continue to fluctuate in an unattractive and alienating fashion. And, for a social network, that's certainly a troublesome trend.
Path is available from the App Store.