Come back Jawbone has, with a re-launch of the device that company VP Travis Bogard says is free of the problems that plagued Up, and offers a number of new features as well. The $129 device now comes in a number of new colors, which Bogard says were created almost by accident — Jawbone used different colors to differentiate its various prototypes, and liked some of them so much they added them to the final offering. It's also much better made, and rigorously tested: Bogard couldn't stop talking about the 100-plus patents the company has for Up, the testing standards it had to create because military specs weren't comprehensive enough, the "Big Shower 2000" that tested the band's water resistance, and the like.
The original Jawbone UP, despite its well-documented flaws, struck me as a really rather compelling product.
The notion of allowing your smartphone to control and interact with your tangible world is fascinating. Moreover, in many respects, I believe it's indicative of the future of computing.
Bridging the gap between real and digital experiences is unquestionably the trajectory we're currently observing in the consumer electronics industry, and the Jawbone UP has historically been at the forefront of this trend.
Boasting a better and less intrusive aesthetic than the Nike Fuelband, the resurgent UP is of genuine interest. A product I could well see myself picking up in the lead-up to the holidays.
Here's hoping the UP's problems have, indeed, been fixed.
For more information, visit Jawbone.