And I walked away very impressed, indeed.
The pitch is simple. Have you ever found yourself on FourSquare, Path, or Instagram taking a photograph of your artisanal cocktail, whilst tagging your location? If you haven't, I'm sure you've come across someone that does it frequently.
Either way, you'll invariably know that It's often an ill-fitting activity for such social networks. People ineffectively engage, it's often dark, and there's little useful information. No one can efficiently suggest other drinks at that location, you can't keep track of your history there, and so on.
That's where Elixr comes into play.
Elixr positions itself at the juncture between geo-location journaling, photography, and sociability, allowing you to take filtered photographs, tag your location, grade your drinks, and even peruse the beverages consumed historically at the location.
In other words, it segregates your alcohol journaling into a beautifully designed, thoughtful, and utterly enjoyable social network — one outside of the typical and ill-fitting bounds of geo-location and photography apps.
I was initially skeptical, but I've found the app to be nothing short of a delight. The design is whimsical, convenient, and fun, the photographic filters are well-considered, and the use-case scenario is utterly clear.
For me, I'm not much of a foodie, nor am I one to exhaustively journal my adventures on FourSquare. I do, however, enjoy the prospect of keeping track of the drinks I've consumed and enjoyed around the world. It's a novel, niche concept that's utterly appealing to me.
Moreover, it's an app I feel confident recommending to others.
Elixr is freely available from the App Store. Download it and follow me as 'mattalexander.'