OneThirtySeven

Matt Alexander

An independent publication discussing media, technology, fashion, and culture. Written and produced by Matt Alexander.

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Product Names

November 11, 2011 by Matt Alexander

Donald Melanson: 

A good product naming strategy isn't all that far removed from a good product strategy.

Something that more companies should take into consideration. Reviews for HTC phones have blurred into one big mess lately.

November 11, 2011 /Matt Alexander
Business, HTC, Products
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