Redesigning the HP Brand


Moving Brands has today detailed its method for redesigning the HP brand. The biggest change? The circular logo is gone in favor of an abstract, linear design.

My reaction? Well, it's certainly an improvement over the blue, circular design of yore. The mockups hint at some fairly progressive product designs, webOS, and some pretty good looking meetings. All good things.

The real trick is whether HP follows through with Moving Brands image, or if it continues to shamelessly rip off MacBook designs.