Yesterday evening, Kara Swisher reported for AllThingsD that Apple is planning a media event in New York City for late January. The Loop's Jim Dalrymple coroborated this report with his signature confirmation, "yep."
Rampant rumor-mongering ensued, with many keen to ignore Swisher's initial reports titular caveat: "Not the iPad 3 or New TV."
Techcrunch has acted to save our sanity today by conferring with its sources, and suggesting that the event will, in fact, deal with publishing, iBooks, and Newsstand.
According to the source the event will not involve any hardware at all and instead will focus on publishing and eBooks (sold through Apple’s iBooks platform) rather than iAds. Attendance will also be more publishing industry-oriented than consumer-focused.
The event will unveil improvements to the iBooks platform, according to the same source, and is not “major.” I’m still trying to track down other details, such as the exact day and time and will keep you posted. My request for more information was sent to Apple via email and has not yet been responded to.
Swisher has also stated that the Apple SVP of Internet Software and Services, Eddy Cue, will be present for the event, thus lending credence to the publishing focus of the event.
The moral of the story? It's certainly not the iPad 3 or the Apple TV, and the event is more than likely going to be aimed primarily at the publishing industry, not the average consumer. See Apple's joint release of The Daily last year for further reference.