Joshua Schnell:

The Avast team is demanding we remove the word avast from our opening because it confuses readers into thinking that their product is somehow related to Apptrackr. Sadly, drawing those parallels means people actually need to know who the hell Avast is before anyone can assume anything. Sadly, no one, not even I, knew who Avast was until they started waving their proverbial dick around our email, comments, and private websites.