HP and Dell inhabit a reality unfamiliar to our own.
Garish LEDs, imperceptible hardware iterations, lazy knock-offs, and woefully uninspiring product design characterize a marketplace that, for whatever reason, is at a rapidly increasing disconnect from the average consumer.
Although processors have quickened and storage increased, Dell and HP have changed little since the days of beige boxes and heavy monitors. Their tactics remain gimmicky, their perception of the average consumer patronizing and inaccurate. Bereft of a connective ecosystem, products seem to slip into the marketplace like sewage into a filthy lake - the products lifelessly merging into one muddied, unattractive and unwelcome mess.
I'd like to think that following their dismal earnings, HP (44 percent decline) and Dell (18 percent decline) might take up a reflective spot at the edge of the lake and cast an introverted gaze upon their business practices, but I imagine they won't. Windows 8 - the product of revisiting outdated design paradigms and consumer disconnects - might be a good opportunity for change but, realistically, I doubt much will change.
In an imperceptible market connected by a loose string of bloated software and little forethought, Dell and HP stand as the stalwart vanguard of antiquated ideas - the two that simply refuse to acknowledge the palpable winds of change. Sooner or later, reality will catch up to them.