Following a tumultuous few years, Twitter seems to have found its legs. Reporting for Business Week, Brad Stone writes:
Now something freakish is happening in San Francisco. Twitter, which for years treated the responsibility of earning money as an annoying distraction, may be turning into a viable business.
A fascinating look at the social networking giant.
As an aside - and somewhat against the apparent trend in the community - I'm delighted Twitter is beginning to find its way. Considering its off-handed lack of interest in monetization in the past, I had always feared for the longevity of the platform. But with increased adoption, a renewed focus on viable business practices, and a long-term perspective, Twitter appears to be truly assuming the role of the contender that it deserves to be.
Opposing the monetization of the platform and spewing outrage at promoted Tweets is distasteful. The platform does a great deal for its users and has existed with no acknowledgment of financial stability for years. Introducing fairly light advertising is, on the grand scale of things, of emphatically tiny significance and of virtually non-existent detriment to the integrity of the platform.
Services must mature beyond the bounds and tenets of the startup. Although the plucky spirit might remain, the services we use and appreciate must adopt some semblance of monetization in order to merely exist. Feigning outrage at such a blatant and logical action is becoming increasingly annoying.
With specific regard to Twitter, I can only hope Jack Dorsey and Dick Costolo continue to reinforce the viability and potential of the platform.