Google is taking a big new step in bringing all of its content arms under one roof — and that new entity is called Google Play. Starting today, Google will begin a rebranding of the Android Market, Google Music, Google Books, and its video offerings. Until now, all of those content hubs had more or less resided under the banner of the Android Market, and it seems like the company is interested in making users understand those disparate pockets of content as a unified whole.
I don't plan to make use of the Google Play Store, but I applaud Google for its continued willingness to consolidate, streamline, and trim its various services into increasingly cohesive entities. Matters of Google Play's obvious competition aside, it's certainly positive to see Google actively working to remedy problems in its media ecosystem.