Featuring an interchangeable lens and onboard printer, touch screen, Wi-Fi, Bluetooth, and a steel-banded, 2-D build, the Socialmatic feels like the gaudy, all-too-obvious cross between a Polaroid and an iPhone 4—and when you think about it, isn’t that pretty much exactly what Instagram set out to be?
As of now, the Socialmatic is only a concept. De Rosa writes us that “It needs a huge investment … it’s not a simply a product. Maybe Mr. Zuckenberg is reading something about it just now … :)” Then you realize, the “n” and the “r” are nowhere near one another on the keyboard, and the Socialmatic’s naive charm bores a little deeper into your consciousness.
Gaudy, impractical, and strange as it is, I find the concept oddly appealing.