A 7-inch iPad is only a sign that Apple is filling out its product strategy, not that it’s strategy has changed. The company does have a history of doing this very thing with its products.
Let’s take the original iPod. Looking at it now, it was big. However, at the time, with the technology available to them, Apple released what they felt was the best product they could make.
Then Apple came out with the iPod mini, which later became the iPod nano, capturing another segment of the market. That release was followed up by the iPod shuffle, again capturing another segment of the market.
It was changes in technologies that allowed these products to be released, but I believe Apple had planned the releases all along.
When you look at a 7-inch iPad, or any other Apple product, don’t look at how it affects its competitors, but rather how it fits into Apple’s product strategy. Doing that will make things a lot clearer.
Far from a concrete confirmation, but certainly lends plenty of credence to the prospect of a product-line expansion. And, as we all know, if there’s one man to trust when it comes to rumors, it’s Mr. Dalrymple.
The most important aspect to take away from this matter, however, is Jim’s emphasis upon the prospective reasoning behind such a maneuver. Apple is not a company in the business of being responsive to the various endeavors of its competitors, and any movement toward a different sized iPad — or iPhone, for that matter — should not be misconstrued as evidence to the contrary.
Whether or not a smaller iPad arrives at market, it’s important to remain cognizant of the nature of the decision-making that constitutes Apple’s resultant product-line.