The New iPad's Closest Competitor

Retina Display

John Paczkowski:

According to new data from Consumer Intelligence Research Partners (CIRP), the breakdown in sales of the iPad 2 and the new iPad between February and April of 2012 were roughly similar. The research firm says that since the March 16th launch date of the new iPad, that device accounted for 59 percent of total iPad sales, while the iPad 2, which costs $100 less, accounted for 41 percent.

In other words, demand for the-second generation iPad, at its reduced price, isn’t all that much less than demand for the new iPad at full price. And according to Apple, “the new iPad is on fire. We’re selling them as fast as we can make them.”

[…] If the lower-priced iPad 2 is selling as well as CIRP’s data suggests, there may well be a correlation between strong demand for it and weakening demand for the Fire.

At a cursory glance, the competent performance of the iPad 2 should come as little surprise to anyone. At the same time, boasting 41 percent of sales is an enormous achievement for a previous-generation product.

The sustenance of the iPad 2 and, in turn, the cosmetic similarities between it and the new iPad, have proven to be astute and important decisions for Apple. Breaching new market segments, attracting new buyers, and allowing availability for the budget-conscious, the iPad — regardless of model — has evidently established itself as the best option in all portions of the market.

Considering Amazon and B&N’s respective push for the budget-conscious sector, Apple’s continued dominance — despite its increased cost of entry — has nullified their efforts for broad adoption in a truly poignant way.

The Kindle Fire and Nook Tablet will inevitably undergo iterative updates this year, but rather than provide a compelling alternative to the new iPad, both manufacturers must first — somewhat comically — provide an alternative to the iPad 2.