Banking with Simple

Simple Card

James Duncan Davidson:

For the last few weeks, I’ve been kicking Simple’s tires by doing the things you normally do with a Visa debit card. Buying stuff, getting cash at an ATM, paying bills online, and pushing money around between my other banks. Nothing earth shattering. In fact, it’s as boring as you’d expect it to be—at least until you see your transactions pop up almost instantaneously on the iPhone app or on the website where you can nicely categorize your spending in a modern and nicely designed UI made for easily staying on top of your cash flow. Sure, other banks have websites and iPhone apps, but Simple’s works the way a modern web app should.

Upon hearing of the BankSimple concept back in 2010, the service frankly sounded too good to be true. Tasked with dismantling the frustrations endemic to the contemporary banking experience, the notion of removing fees, lending principles of design to financial reports, and providing a definably positive experience appeared utterly bound by the ethereal clouds of vaporware.

And yet, about one month ago, I had the distinct pleasure of opening my BankSimple — now Simple — account. Out of the country and all-too-familiar with the excruciating process of transferring funds internationally, I reached out to the folks at Simple’s Support desk, via the delightful communication bar in the web interface, in the hope that the service may aid in this field. To my astonishment, Simple charged me nothing for an international wire transfer.

From this precipice, I’ve happily taken the plunge, and submerged my financials into the fledgling service. Of course, given its age and relative nascence, such a decision may be considered with a certain degree of skepticism. But, as many will know from reading this site or listening to Bionic, I’m irrevocably invested in the environment of innovation and change.

As my Chase Business account continues to incur repeated fees, Simple provides for a proverbial gust of welcome fresh air. In my experiences over the past few weeks, dealing with my financials has become — miraculously — an endeavor in enjoyment and pleasure, rather than a mired sty of confused depression. Such an experiential shift provides — for me — a priceless quantity of appreciation and admiration for Simple.

Subduing the negativity I associate with financials, Simple has provided some semblance of affability to the banking experience. With the service’s age in mind, that fact is enough to instill a great deal of hope and confidence in me as a consumer, and I find myself endlessly fascinated to watch Simple continue to progress into the future.

Accordingly, my intention is to move the vast majority of my dealings into the Simple environment. With few fees, easy money transfers (both domestic and international), and a great many other perks, I simply cannot think of a reason not to switch, particularly considering the promise of impending enhancements in the coming weeks and months.

For more information, visit Simple.