In many respects, I am a man who thrives upon the nature of intention. For every goal I set myself, I find I may only proceed forward with measured, intentional steps. Lacking even the slightest moment of conviction is tantamount to a loss of momentum and an inevitable sacrifice of personal drive and interest.
Thus, when it came time for me to re-enter the world of Internet writing late last year, I forced myself onto a rigid and unrelenting schedule. I had little regard or concern for a conflicting domain, an affable hosting package, or a malfunctioning Wordpress plugin, instead opting for a quick and seamless route toward the facilitation of writing.
I launched what was ONE37 (or one37 or One37, depending on the day) out of a deep-seated sense of urgency. Desperate to articulate my thoughts amidst the great members of a thriving Internet community, I spent little time focusing upon branding, aesthetics, and standards. Instead, my focus solely resided with the true product of the weblog: my writing.
In the ten months since its launch, my rushed project has come to thrive. Somewhat miraculously, people have come to visit, read, and even enjoy my writing. The voice I had hoped to hone and define has solidified, and my conception of what further I might want from my Internet outlet has become clear.
Based upon this self-awareness and hours of critical evaluation of the former ONE37, I have come to build, define, and live within the whitened pages you see before you. Boasting brighter hues of blue, wider boundaries, cleaner formatting, and a wealth of information heretofore uncommitted to the Internet, what was once a rushed ONE37 has become a well-developed, considered, and personal OneThirtySeven.
In building OneThirtySeven, I afforded myself a wily and dangerous element: time.
Rather than hurtling toward a loose vision of what this weblog should appear to be, I sought advice, I callously deleted posts, I experimented with broad swathes of publishing engines, and I committed days of my life to Coda. Now that the developmental dust has settled, what remains is a digital entity utterly representative of my hopes for my online presence.
With large images, attractive type, responsive pages, likable posts, and the occasional bright splash of color dashed across a white, expectant backdrop, the OneThirtySeven before you is the realization of the rushed visions I so frequently undermined last year.
Regardless of my experimentation elsewhere, OneThirtySeven invariably came to settle upon the wonderful foundation that is Squarespace 6. Facilitating posts dedicated solely to photography, quotations, and rich media, the latest iteration of Squarespace offers the perfect framework upon which I can further build and extend my online presence. Unencumbered by clumsy workarounds, plugins, and caches, Squarespace capably subverts the once-characteristic complexities of sustaining an online identity, instead fostering an environment conducive to the effective production of content.
For the reader of this weblog, you will now find that I have come to rely primarily upon FeedBurner for the delivery of my RSS feeds. Although there is no requirement to switch from the raw XML version of the feed — a (faster) remnant from this weblog's predecessor — I would highly recommend making the transition in the near future. With FeedBurner, your readership of this website is secured for the months and years to come.
Where 'About' once stood as the sole source of interaction between myself and you, the readers, I have introduced three new pages: Author, Contact, and Support. Per the advice of a great many members of the community, the Author page provides some much-needed context concerning myself as a writer, businessperson, and technologist.
Secondly, following requests from a great many readers, I have created a page dedicated to the Support of this weblog. At this moment, I have chosen not to offer any form of membership, subscription, newsletter, magazine, t-shirt, or life-model cutout, but have conceded with a link for donations via PayPal. In all likelihood, this will be one of very few occasions upon which I acknowledge this capability.
Thirdly, for the observant visitor or Twitter follower, I have habitually dropped veiled hints as to what I do for a full-time job, but have yet to fully articulate the precise nature and shape of this business. Today, I'm willing to announce that the company — of which I am the founder — is called, simply, Construct. On the Author page, I have somewhat unfairly dubbed Construct as a "consultancy firm." Although I'm admittedly engaged in a variety of consultancy positions with large companies and startups alike, the true gravity and focus of Construct extends far further than consultancy. Unfortunately, I'm not yet ready to elaborate any further, but, if you're interested in working with me or hearing more regarding Construct, please feel free to email firstname.lastname@example.org.
My apologies for such cryptic language, but I can assure you that more will be revealed in the coming weeks.
Despite my deep-seated desire to write for this website full-time, I'm fully aware that I have yet to reach such a plateau. Moreover, regardless of any semblance of success, I do not wish for OneThirtySeven to be taken as anything more than an outlet for analysis, thoughts, and contributions, and I certainly do not want to overstep my bounds and offend my hard-fought audience. Monetization is certainly an affable endeavor, but, if and when I choose to embark upon such a path, my movements will certainly not pursue a well-traveled means toward financial sustenance. I'm invested in the construction of new and innovative things, and I shall not avoid the opportunity to make my own contribution therein. Thus, for the time being, I will accept small donations from readers, but nothing more.
Beyond the mundanity of monetization and RSS, however, the most important element of OneThirtySeven is its content. With a clarified site title and a clean canvas upon which I may work, I consider the weblog you see before you as the realization of all that I set out to build ten months ago. Unencumbered by self-imposed restraints and misperceived necessities, OneThirtySeven has been rebuilt as the definably personal, contemporary, and forward-looking entity that it should've always been.
Setting the pacing rhetoric aside, there are several elements that are still somewhat in flux with OneThirtySeven. Most notably, I'm still experimenting with the placement of my Fusion advertisement. For those visiting the site in the next few days, I caution that you may stumble across some formatting inconsistencies from time-to-time.
For those that are new, old, or indifferent, please feel free to email, Tweet, or reach out to me on App.net. One of the greatest pleasures I take from this weblog is my correspondence with readers (and listeners), and I wholeheartedly encourage you to reach out to me at any time, particularly with regard to the redesign.
I'm utterly humbled by the support I've received thus far, and I wholeheartedly hope the new OneThirtySeven is as much to your liking as it is mine.