For those paying attention, you'll know that I write, tweet, and talk about WELD ad nauseam.
Simply put, it's just a place for which I harbor intense admiration and appreciation. As such, I feel compelled to shed as much light upon this fantastic place as possible.
This week, however, the good folks at VSCO have gone much further.
Speaking with my good friend, Trey Hill, about WELD and its impact upon the creative community in Dallas and — soon — Nashville, this is probably one of the best looks you'll have into our day-to-day lives from outside.