Dell Is "No Longer a PC Company"

Following last week's dismal earnings results, Brad Anderson, president of Dell's enterprise group, stated that Dell no longer exists as a personal computing company. Nicole Kobie reports for PC Pro:

Speaking at the launch of new enterprise hardware at an event in Twickenham, West London today, the president of Dell's enterprise solution group Brad Anderson said: "We're no longer a PC company, we're an IT company."

"Dell's changing very quickly," he added. "We are dramatically changing the make-up of our business."

"It's no longer about shiny boxes, it's about IT solutions [that let companies drive efficiencies]," he added.

Although the words come from Dell's enterprise president, the sentiment is relatively unsurprising. Dell has lost its touch in the hardware world in recent years, but maintains a firm grip on the enterprise market. Capitalizing on this remaining stronghold, Dell is looking to pivot into sustained relevance from an environment characterized by antiquated ideas and waning marketshare.

Dell is evidently planning to maintain a portion of its consumer hardware business but, with this acknowledgement, Anderson has publicly stated that the consumer market will not be its focus. 

Considering there is a generation of people still operating under the perception of Dell as a great source for affordable computers, this shift away from the consumer industry may pose some interesting questions for the average consumer.

(Via The Verge)

Amazon Broadening Web Service Reach

Yesterday, Amazon quietly announced a rather significant change in its web services division. Shifting from relatively basic storage tasks and the like, Amazon is scaling its service to compete on a corporate level. Quentin Hardy reports for The New York Times:

This is a big deal, because it shows AWS moving more decisively into the kind of broad-based computing and software services that will put it in competition with the likes of Oracle and Hewlett-Packard. AWS is going from basic but arcane core computing tasks, like setting up storage systems, to well-defined business software.

The fruit of Amazon's heavy investments over the last quarter is clearly going to become increasingly apparent over the course of the year. Knowing the innovative mindset guiding the retail giant, I'm excited to see what is revealed.

Amazon Launching Cloud Search Service

According to Sarah Lacy at PandoDaily, Amazon is on the cusp of launching its own enterprise-level cloud search tool, thereby placing it in direct contention with Google. Lacy writes:

Amazon’s cloud search will compete with Google’s site search– but from what we hear, it ups the ante significantly. Google’s site search is a revolutionary tool that allows companies to skip the time and expense of building their own search by plugging in a site crawler and a search box.

From EC2 to the Kindle Fire, Amazon is consistently demonstrating its propensity for modernization, competition, and disruption. In the past decade, Amazon has pivoted from being a simple online bookshop to one of the largest forces in technology, commerce, and enterprise development, and it is only gaining momentum.

Moving into direct contention with Google, particularly given Google's disastrous opening to 2012, is intriguing. Amazon, above all others, has repeatedly embossed its understanding of the technology industry and, if executed correctly, could provide a compelling alternative to Google's monopolistic tendencies.

If Amazon continues to broaden its endeavors, while maintaining its penchant for quality and understanding of the market, I cannot help but see them absorbing a significant chunk of Google's increasingly dissatisfied user base.