Flash Coming to Ice Cream Sandwich by Year's End

Utterly pointless.

At the very least, I guess this answers the question of whether or not there would need to be a marketing shift. They're just going to stick their fingers in their ears, yell about the "full web experience" while batteries drain, and phones crash until they can work out something better.

Sound reasoning.

One positive: Google hasn't committed to continuing development of mobile Flash after its death à la RIM.

Flash and RIM

Ina Fried:

RIM, for its part, says it has licensed Adobe’s source code and plans to continue supporting Flash on the PlayBook.

I simply cannot fathom why RIM has chosen to do this. Yes, they made a strong commitment to Flash as a differentiating factor, but adopting an irrefutably dead piece of software for the sake of saving face is absolutely ludicrous.

RIM is hemorrhaging users, its products are stagnant, and its leadership is hell-bent on announcing "savior" products that are more than half a year away. They pronounced the PlayBook to be the best tablet in the world eight months before it was released. Look how well that worked out for them.

In many ways, RIM helped usher in the current age of the smartphone, but rather than modernizing, the Waterloo-based company has simply relaxed and hoped for the best. Now they are quickly making their way into the "deathwatch" category for many onlookers.

With the announcement of BBX, I hoped the folks at RIM might appeal to logic. That they might acknowledge their various missteps, and adopt a modern, rational road map to get back on track. Instead, RIM has undertaken a now dead technology purely to avoid a marketing shift.

Bravo. Borderline genius reasoning.

Adobe Halts Development of Mobile Flash

Jason Perlow:

Adobe is stopping development on Flash Player for browsers on mobile.

This strikes me as a surprisingly mature move from Adobe. Rather than stubbornly remaining on a sinking ship, the company appears to be refocusing its efforts on its creative roots.

Of course, having said that, this is only their mobile version. There's no telling how long its desktop counterpart will continue to sap batteries and spin up fans.

One question that does interest me, however, is how Apple's rivals will revamp their respective marketing strategies? Since the introduction of Mobile Flash for Android, Blackberry, WebOS, and so on, hardware manufacturers have proudly touted their apparent superiority due to the use of Flash. Furthermore, store clerks have been trained to explain that iOS alternatives boast Flash compatibility.

What on earth do those store clerks have to say now?