Google Currents Released

Google has released its rumored Flipboard competitor, Currents, ahead of schedule. Unlike Flipboard, Google is evidently taking aim at content publishers and producers, allowing them to control and build custom interfaces for their own content.

With over 180 major content producers already signed on, Google has certainly made a respectable start. Having said that, with well-established platforms like Flipboard, Zite, and Pulse already available, is anyone really looking for another app to do the same thing?

Currents is available for Apple devices here, and Android devices here.

Google's Flipboard Competitor Coming As Soon As Tomorrow?

Google's rumored Flipboard competitor, 'Currents,' is reportedly set to arrive as soon as tomorrow. Kara Swisher reports:

I was wrong about the rollout timing — I had reported mid-November (sorry, Sean!) — but Google’s entrant into the news reader space is finally set to launch as early as tomorrow. Sources said the product, which was codenamed Propeller and will compete with a spate of competitors such as Flipboard and Yahoo’s Livestand, is now called Currents. As in current events. Get it?

Swisher previously reported on the project, formerly known as Propeller, in September:

Propeller is a souped-up version of similar reader apps such as Flipboard, AOL’s EditionsYahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse.

Given the expansion of the Flipboard platform to include the iPhone, it is unsurprising to hear that Google is reacting, but I am unenthused at the prospect.

Although Swisher's September article indicated that the software was reportedly "mind-blowing," we saw similar hyperbole in the lead-up to the release of the iOS Gmail app.

Look how well that turned out.

Flipboard for iPhone Released

The hugely successful iPad app, Flipboard, has today become a universal app, and is now compatible with the iPhone (and iPod Touch).

Flipboard for iPhone is not, however, just a smaller version of its iPad predecessor. Flipboard CEO, Mike McCue, was quick to highlight its newer points in an interview with the Los Angeles Times:

The iPhone version of Flipboard is smaller and leaner -- not a shrunken version of the iPad app but a phone-sized social media digest, meant to be literally thumbed through while on the go. Its "Cover Stories" feature distills a custom selection of elegantly laid out social and real-world news that readers can get in screen-sized bites.

The Flipboard blog elaborates on Mr. McCue's statements:

With Flipboard for iPhone we’re introducing Cover Stories — one place to quickly catch up on some of the most interesting news, updates and photos being shared with you right now. The more you interact with your friends and the stories being shared, the smarter Cover Stories gets. You can refine what appears here by adding content to your Flipboard, muting anyone you’d rather not hear from, and connecting to your social networks. Cover Stories will be coming to your iPad in the near future.

Flipboard is available for free on the App Store.

(Via MacStories)