Your business icon is your cleaning lady?
She’s on her own, she cleans people’s homes, she’s incredibly nice. She brings flowers every time she cleans, and she’s just respectful and nice and awesome. Why can’t more people be like that? She’s been doing it some twenty-odd years, and that’s just an incredible success story. To me that’s far more interesting than a tech company that’s hiring a bunch of people, just got their fourth round of financing for 12 million dollars, and they’re still losing money. That’s what everyone talks about as being exciting, but I think that’s an absolutely disgusting scenario when it comes to business.
Jason Fried has always provided a wonderful voice of reason amidst an increasingly loud and spectacle-driven industry, but this specific response — and, indeed, its timing — is nothing short of phenomenal.
With Twitter's unattractive and embarrassing wriggling toward a viable business model serving as an apt backdrop, Fried's perspective offers poignant context to further undermine the malignancy of Twitter's continuing failure as a long-term business.
Grappling with advertising revenue, introducing meaningless business plans, and subverting the best intentions of small-time developers, Twitter has come to be the embodiment of the nameless entity that Fried speaks to in his Fast Company interview.
For as much as innovation is a wonderful element of the technology community, it's far too easy to lose sight of the intelligent folks like Fried, and focus upon the latest glitzy experiment in venture-capital-funded whims. Perhaps, with Twitter's fall from grace, praise will be given where it is truly due.