July 19, 1957: Five Men Agree to Stand Beneath Nuclear Explosion

July 19

Robert Krulwich:

On July 19, 1957, five Air Force officers and one photographer stood together on a patch of ground about 65 miles northwest of Las Vegas. They’d marked the spot “Ground Zero. Population 5” on a hand-lettered sign hammered into the soft ground right next to them.

As we watch, directly overhead, two F-89 jets roar into view, and one of them shoots off a nuclear missile carrying an atomic warhead.

On this day in 1957, five men volunteered to stand beneath a nuclear detonation. Simply astonishing.

(Via Dan Benjamin)

Apple Builds iOS Mosaic for Barcelona Store Opening

Safari Mosaic

Commemorating the launch of its latest store in Barcelona, Apple has erected a mosaic around the exterior of the store. Solely comprised of deconstructed iOS apps, the mosaic is certainly an interesting sight to behold.

Beyond the compelling visual appeal, the mosaic serves as a resounding reminder of the importance of the “little things.” Rather than surrounding the store with a typical wooden wall to disguise the construction, Apple has built an aesthetically interesting piece of artwork. While this certainly serves the immediate surroundings in a complementary manner, it also embodies a shrewd element of marketing for the opening of the new store.

For as long as Apple continues to behave in such a fashion, its competition will proceed to only grasp at gaining competitive mindshare in the technological marketplace. Regardless of how compelling competing hardware and software might be, Apple is characterized by a distinct sense of unification and seamlessness across all elements of the company. As such, for even the most insignificant of touches, the company delivers in a truly unique, novel, and affable manner.

A full gallery of images can be found at iPordelante.