Adobe Acquires Behance

The Behance Team Blog:

Our mission to connect and empower the creative world is getting a big boost today. Our team is thrilled to join Adobe and take Behance to the next level. We’ve been given an opportunity to influence creative work, careers, and the creative industry on a grand scale, and we intend to do just that.

As a Creative Cloud subscriber, I find this news to be very encouraging, indeed.

Creative Cloud has gone from strength to strength since its introduction. Although I was somewhat skeptical as to how long I'd sustain a membership at the outset, I've enjoyed each and every month since. With the recent introduction of the Dropbox-esque Creative Cloud Connection, the service is inching toward all that I'd idealistically hoped it might become.

Now, with the acquisition of Behance, Adobe clearly has its eyes set on the increased socialization of its cloud subscription service. And, if implemented tactfully, that could prove to be an extremely useful feature.

With Creative Cloud, Adobe is steadily moving its historically clumsily interconnected products into a tight-knit grouping of collaborative and communicative software. The Creative Suite is beginning to feel much more akin to a thriving ecosystem, rather than a stand-alone product-line. Where being on the cutting-edge of creative software once felt prohibitive, Creative Cloud now contributes a feeling of facilitation and enablement. And, in my opinion, that's an invaluable thing.

For a company that I was so well-trained to dislike, Adobe continues to impress me with Creative Cloud. It's a forward-thinking initiative — one that I'm pleased the company has chosen to throw all of its weight behind.

Adobe Photoshop Touch for iPad

Yesterday evening, Adobe formally released Photoshop Touch for iPad. Available for $9.99 from the App Store, Photoshop Touch provides a condensed touch-centric version of its desktop counterpart.

In an early review for MacStories, Graham Spencer writes:

The simplified, tablet-ised UI of Photoshop Touch also means it is a great entry point for those who want to learn about Photoshop, as I touched on in the tutorial section. When I first started learning how to use Photoshop, I was overwhelmed with not only the wealth of tools, options and effects but also all the new terms I had never heard of. With Photoshop Touch, a beginner will be eased into learning the important tools and effects because not only are there less, but things are much more visual. Take a look at the Adjustments menu in Photshop Touch and compare it to Photoshop on the desktop. But I don’t want to send the impression that Photoshop Touch is only for beginners — it isn’t. More advanced users will be able to take most of their knowledge of Photoshop and use it in Photoshop Touch, because most of it is still there.

Photoshop Touch is strikingly analogous to the world of iOS and OS X. The touch-centric version of the software provides a great deal of powerful features, but foregoes excessive complexity in favor of an accessible environment for the end-user. The desktop version of Photoshop, on the other hand, allows the end-user to delve into a robust world of settings and excess, all the while attempting to sustain a basic level of accessibility for all users - not just power users.

The unifying entity between the two is Adobe's Creative Cloud. Much like iCloud, the Creative Cloud provides an underlying backbone between the two pieces of software, allowing the end-user the flexibility to move from one app to the other - to shift from the simplistic touch world into an environment characterized by increased flexibility and power.

And yet, the two can exist wholly and unquestionably apart.

For the average user, Photoshop Touch is a fantastic opportunity to gain the power of Photoshop but without the cost. For the advanced user, Photoshop Touch, coupled with the Creative Cloud, offers a unified and portable working environment. Furthermore, with Photoshop and Photoshop Touch's ubiquity across most modern platforms, Adobe's creative ecosystem knows few bounds.

Such is the goal of the modern working environment and such is the nature of Apple's latest software innovations.

The unification of complexity and simplicity is the key to the modern computing equation. Cloud services provide an effective and important bridge between the worlds of the traditional desktop and the simplified touch world without harming the integrity of either one. There is no need for compromise as both integrate fully and simply.

Honestly, Adobe deserves a great deal of credit for making such an important recognition.

Photoshop Touch is available in the App Store for $9.99.

Adobe Creative Cloud Offers CS6, Lightroom 4, 20GB Storage for $49.99 Per Month

This morning, Adobe has detailed its forthcoming Creative Cloud service. Adobe plans to offer Adobe Creative Suite 6, Lightroom 4, and 20GB of cloud storage for a relatively low monthly cost of $49.99. Considering the thousands it normally costs to invest in the Creative Suite environment, Adobe's approach caters toward the individual user, and looks to potentially undercut the tendency toward piracy of Adobe products. From the official Creative Cloud page:

Adobe Creative Cloud will be available worldwide in the first half of 2012. While traditional licenses of CS software will still be offered, a membership to Creative Cloud provides more benefits than simply owning desktop software. You'll get all the CS tools, Adobe Touch Apps, and services, plus new features, products, and services as soon as they are released — meaning immediate access to the latest Adobe innovations at no extra cost.

This offering is certainly not for everyone, particularly when considering the long-term cost of such a service. But, from my perspective, it's encouraging to see Adobe's apparent attempt to increase responsiveness to its user base. Rather than locking out the threadbare designer, for instance, Adobe's subscription model opens the door for almost all potential users to try out Adobe's latest and greatest.

There are, of course, many alternative manners in which Adobe could increase adoption and dispersion of its Creative Suite applications, but it seems unlikely that the software giant will take to vicious price gauging, for example.

With no true, comprehensive alternatives to many of Adobe's products, I, for one, am intrigued by the Adobe Creative Cloud. Although the price is certainly not cheap, it remains far cheaper than buying the latest version and upgrading every so often. Furthermore, the return and the benefits of the cloud-specific program may well prove a worthy cost.

(Via MacStories)

Photoshop Elements Arrives in the Mac App Store

Jim Dalrymple:

Two of Adobe’s newest applications for the Mac have made their way onto the Mac App Store. Photoshop Elements 10 and Premiere Elements 10 are both available on Apple’s software store for download. Both applications cost $79.99 and weigh-in at about 1GB each. The Elements moniker signifies that these are Adobe’s consumer-level applications, but based on their professional counterpart.

Perhaps a further sign of things to come for Adobe.