Fancy Refreshes iOS App

Fancy

Just as with Svpply for iOS, I find myself deeply impressed by the latest refresh of the Fancy app for iOS. Attractive yet utterly minimalist, Fancy for iOS provides a compelling front-end for the Fancy experience.

As a relatively recent convert to the Pinterest phenomenon, I’ve immersed myself into this increasingly prominent social consumerist experience. Although I tend to think there’s plenty of kinks still to be worked out, the socially curated shopping and discovery process is a truly revelatory experience to behold.

Online shopping was once viewed as a means for making purchases conveniently and without the need for social interaction. Although such options remain, the increasing social awareness of services such as Fancy and Svpply allows for increased consumer awareness, product discovery, competitive pricing, and, most importantly, the re-integration of the consumer into a social construct.

The pace of change in this industry is palpable, and I’m certainly keen to see what innovations lie several months away for the consumer domain.

Fancy is available from the App Store here.

Svpply for iPhone

Svpply

Following the April 13 release of Svpply’s official iOS app, Bobby Soloman writes for The Fox is Black:

There’s an elegance to the app which comes across in the interactions. A simple navigation, easy to access sharing tools, and the ability to buy the products straight from the app make it both genius and dangerous. Pay attention to the subtle interactions, how buttons tend slide on and off with ease. I’ve found myself browsing through Svpply while I wait in line places, taking a place next to Twitter, Instagram, and Flipboard.

Creating such an experience should be of the utmost importance for all competitive entities.

Rather than recreating a web-centric experience, Svpply has created an experience characterized by delightful interactions and attractive visuals. In doing so, as Soloman highlights, the app’s icon sits as a constant reminder of the experience therein.

For a service reliant upon shopping and consumer interaction, such novelty is of visceral and financial importance — not just a frivolous luxury for existing users.

Solely based on what I’ve seen of the app’s design, I fully intend to experiment with the service in the coming days. I’m not fully aware of the app’s functionality, nor am I fully versed in the extent of Svpply’s services, but such is the power of an attractive and thoughtful user experience.

Svpply for iPhone is available here.