WWDC Expectations

Last year, I wrote an article for The Loop in which I argued against the frustrating proliferation of rumor and the associative problem of expectations surrounding large-scale press events. Considering we're a week away from 2013's WWDC keynote, I thought it might be worth revisiting:

Next week, Apple will announce a great many things and, as is customary, technology enthusiasts across the world will emit self-entitled gasps of disappointment. Regardless of the most dazzling of improvements, there will be a rumor each individual has dearly held to their chest that has been “forgotten” by Apple. For the crime of an incorrect assumption on the part of the media, Apple will suffer a cascade of scorn and underwhelmed disenchantment.
In the final days leading up to the event — amidst the rising clamor of desperate, ill-informed expectations — it has sadly become too much to ask for a moment of respite. Even knowing that they carry themselves toward disappointment, these onlookers do so willingly and happily — blissfully oblivious to the implications and effects of their disproportioned expectations. Meanwhile, journalists are clattering away at their keyboards fueling the fire, and readying themselves to half-heartedly address the true nature of the competitive landscape when all has been revealed.
We are victims of our own insatiable consumerism, but the situation is woefully exacerbated by the self-entitled cries of the gullible and misinformed. With even the slightest semblance of contextual awareness, unreasonable negativity can be dismantled. Taking the most incidental of moments to pause and consider, the media can refrain from inciting such blind, impassioned ignorance.

Considering the rumors regarding a potential "flattening" of iOS, expectations are outrageously high this year. And I, for one, am not even remotely looking forward to the predictably negative response the design will prematurely endure.

I plan to follow the keynote — as I did last year — amongst friends and colleagues in San Francisco. If you're going to be in attendance, please do let me know.

The Center of the Universe

iCloud

Picking up a topic I’ve covered frequently in the past, Jim Dalrymple’s latest column for TechPinions takes aim at Apple’s iCloud service. Jim writes:

In the future, if I’m going to pay for a device or television, I want to know that I have access to all of my content. That means movies, TV shows, music, podcasts, and anything else I’ve purchased. I also want the ability to seamlessly purchase new content and have that available on any other device that I want to consume it.

Apple is the only company in the industry that could provide this at the moment.

[…] iCloud is not just a syncing service — it’s a content delivery mechanism that will play an increasingly important roll in future products.

Despite existing as a non-consumer-centric backbone service, iCloud is unquestionably the most important portion of Apple’s strategy for the future.

Successful technological innovation is no longer comprised of complex achievement. Rather, innovation is deemed successful by the degree in which complexity is successfully disguised beneath a layer of artful simplicity.

iCloud is the manifestation of this philosophy, insofar as its goal is to subsume the complexity of the stereotypical user’s computing interactions. As I wrote in February:

iCloud is a facilitating means for individuals to carry out their lives free of bindings. Rather than concerning oneself with flash drives, cables and backups, the individual is freed to operate without unnecessary complexity. The device and its operating rules no longer define computing, the life and context of a person does.

Jim’s aptly entitled piece, “iCloud: The Center of the Universe,” endorses such a frictionless, interconnected future — a world in which boundaries and complexities need not characterize our lifestyles. A world in which our lives proceed free of complex shackles, bindings, and considerations.