Uber Experimenting with Ice Cream Delivery

Uber

Brian X. Chen:

Customers will be able to use the Uber app to request an ice cream truck in some areas of San Francisco, New York, Seattle, Chicago, Boston, Washington and Toronto, the company said. On Friday, the trucks will be available from 11 a.m. to 7 p.m. in New York, and from noon to 6 p.m. in the other cities.

People who request ice cream trucks will be able to buy ice cream in bundles, said Michael Pao, a general manager at Uber. The offerings will vary in each city. In New York, a bundle of five gourmet ice creams from Van Leeuwen and Cool Haus will cost $12, for instance. In Boston, the trucks will be selling ice cream sandwiches and Klondike bars.

Words cannot possibly do this justice.

Uber Planning Cheaper Service With Hybrid Cars

Uber

Brian X. Chen:

Uber, a start-up based in San Francisco, has won a following among urbanites with its novel twist on calling a car service: its app lets you summon a luxury sedan with a tap on your phone. Now it is trying to appeal to the less affluent by adding less luxurious cars.

In San Francisco and New York on Wednesday, Uber will start to give customers the option of choosing a hybrid car at a price that it says will be 10 to 25 percent more than a taxi. That compares with the 40 to 100 percent premium that customers pay for a black town car.

Having subsisted upon Uber’s existing service for the entirety of my trip to San Francisco, the addition of a slightly more affordable (and eco-friendly) tier makes plenty of sense. At the same time, I certainly hope such an expansion does not serve to undermine the unilateral quality of the Uber service.