Running

Me running the 2024 London Marathon

Over the past few years, I've developed a running habit, lost 35 lbs, and, after this weekend, will have run three marathons within 18 months.

As I'm getting organised ahead of the race, I thought I'd write up a few (meandering) notes encompassing my (1) training journey, (2) tools, (3) gear, and (4) recommendations for getting started.

  1. Training
  2. Tools
  3. Gear
  4. Recommendations
  5. Conclusion

1. Training

2021: 14.98 miles

In 2021, shortly after the birth of our son, I decided to get my act together and start exercising.

I had been weighing in regularly through the pandemic, but, in context of the moment, the increase in weight just hadn't registered as it would normally. That all changed when we got home from the hospital. It turned out I'd gained roughly 30 lbs.

For any Bonanza! (even Bionic) listeners, you'll know I've had a certain inclination toward faddish tools to improve my health. So it will come as no surprise that I sought something in that vein.

At the recommendation of a friend, I came across C25K (i.e., Couch to 5K), which, despite the name, is actually a really solid training program to start running. You run a little, walk a little a few days a week and slowly build to the point you can run a 5K (i.e., 3.1 miles).

I got started, but made the error — as I'd done with previous daliances with running — of going too quickly.

I felt a sense of urgency to lose the weight and, given those short bursts of running, I wanted to make it count. So I'd run hard for those short segments. And, to make things worse, I started to do the C25K sessions — or approximate my own — on additional days.

Unsurprisingly, I ended up with shin splints and all sorts of other aches and pains.

Rather than just address the problem — running too much (and too fast) too early — I bought some better running shoes. I'd heard good things about Hoka from friends and colleagues, so bought some Hoka Arahi 5 shoes.

While the Arahi 5 were fine, they are stability shoes. Meaning, if your feet have any sort of pronation — under or over — stability shoes help keep your feet, ankles, and legs in the right position.

For people starting out, the wisdom goes to visit a running shop and get their recommendation. I won't necessarily dissuade you from doing so — you should certainly confirm you're wearing the right shoe size at a minimum (I wasn't) — but, in my case, the stability route was just flat wrong for me. Studies increasingly indicate that pronation is natural and, within reason, you shouldn't necessarily overcompensate for it.

Hoka are also known for their max cushion shoes, but stability shoes tend to be more rigid. (The mushy cushion would be counter to the stability objective.) So the Arahi 5 ended up just worsening my leg problems and, shortly after, I stopped running.

2022: 491.74 miles

Coming into 2022, my weight had worsened and I was motivated to get into better shape.

Again, I reached for a fad. I signed up for Future, which offers less expensive access to personal training. I was assigned a trainer and she helped me build out a program, which included a balance of running, Future's weight classes, and even some Peloton cycling.

It was fine! But it wasn't for me and, by February or March, I churned out.

Despite failing to stick, Future did help me get running a bit again. I was getting out about 15 miles per month. Low. I tried a few different apps and, from memory, flirted with C25K again.

My breakthrough was in May 2022. I had re-downloaded the Nike Running Club (NRC) app and stumbled across their training programs and guided runs.

My wife, Emily, had talked a lot about enjoying some of Peloton's guided walks/runs. And, based on a preview or two, I liked the sound of Coach Bennett, Nike's Global Running Head Coach.

You put on your music and, as you run, Coach Bennett chimes in over the top to walk you through your run.

While some of the content is a little cheesy — and Coach Bennett is almost uncomfortably close to being a real life Ted Lasso — I can say without a doubt that those guided runs were the key to getting me into a consistent running habit.

A lot of the content is good. The training programs too. But it was a simple message that changed everything for me: slow down.

In my head, running had always been entwined with a goal of going fast. You're running! Run! There are myriad adages to the contrary — it's a marathon not a sprint, etc. — but I'd simply never really considered it.

Once I did, my experience radically changed. Running became something more meditative and soothing.

I grappled with shin splints and other maladies for a bit, but my body adjusted. I ran 19 miles in May, 43 miles in June, 52 miles in July, 68 miles in August and September, and 76 miles in October.

Somewhere in that stretch, I signed up for my first race. Just a 5K. I wanted to have something to work toward. (Another concept that has stuck over the years.) But I came down with Covid and missed the race that summer.

To make up for it, I signed up for a 10K in October 2022. I set a target of 60 minutes, but ended up finishing it in 56 minutes with a pace of 9:09/mile.

That's not particularly fast! But, considering where I'd been, it felt like lightspeed.

2023: 825.95 miles

In 2023, I started to push for more material distance.

I ran my first half marathon in July 2023 in Dallas. For anyone who has lived in/around Dallas in July, you'll know that probably wasn't the best idea. But it was a formative experience.

I ran it in 2 hours 27 minutes. I had tried 'fueling' in training — with Clif Bloks — but had my understanding of them all wrong. I went out too fast. I cramped. I got sunburned. A tough day.

Around this point, I gave up on the NRC guided runs and programs. Instead, I started to use my own spreadsheets to track my training and pursue various plans.

And, around the same time, I signed up for the 2023 BMW Dallas Marathon on a whim.

...And then I was offered a position at the 2024 TCS London Marathon, which I also accepted.

I ended up on a 32-34 week training program ahead of London.

Training for a marathon takes about 16-17 weeks (assuming you have a relative baseline). With Dallas in December and London in April, it worked out that I'd have a week off after Dallas and then build once again.

I signed up for a few half marathons in between and started to make a lot of progress. In November 2023, I finished the Toyota Music Factory Half Marathon in just over 2 hours — almost a 30 minute improvement over July.

I went into the Dallas Marathon with the general goal of finishing. And I did! But it wasn't pretty.

I'd run much of the course during my training and felt confident, but had misunderstood a key 10 mile stretch around White Rock Lake. I'd assumed it was on a flat running trail — where I'd done most of my training — but it was actually in the surrounding neighbourhoods. And those were shockingly hilly. (Considering Dallas is otherwise flat and geographically bereft of anything interesting.)

I had graduated from my Hokas by this point — albeit with another pair of Arahis in between — and branched out into some other brands. But I had little-to-no proper understanding of the "right" shoes for the job.

I ran in the Saucony Endorphin Shift 3. By all accounts, a very mediocre pair of shoes. I'd run most of my training in them, so they probably had about 250 miles on them at the time of the race and, by mile 15, it started to show.

I finished in 4:59:51. Like with my summer 13.1, I had cramp problems and all sorts of other issues. Still, I was pleased to have done it.

2024: 986.34 miles

After struggling through the Dallas Marathon, I decided to make some changes to strategy.

I decided to have a proper rotation of shoes. I opted for New Balance 1080v13 as my daily, Saucony Endorphin Speed 3 as my tempo, and the New Balance SC Trainer V2 for long runs. And, later, I bought some New Balance SC Elite V4 for race day.

I also decided to cutback on alcohol. I was in the habit of having a glass or two of wine most evenings and felt it may've been holding me back.

In the ensuing weeks, I improved in most areas. I got much faster, my sleep improved, and so on.

I ran the Too Cold to Hold Half Marathon in Dallas in January 2024 and cruised to a 1 hour 56 minute finish. No cramp or otherwise.

I was going through a lot at the time. My aunt, uncle, and cousin died in a house fire, my mother-in-law was hospitalised, and, simultaneously, my company was shutting down. I honestly don't know how I would've coped if I wasn't running.

I ran London in April and finished with a time of 4:14:41. Roughly a 45 minute improvement over Dallas a few months prior.

I hoped to come close to 4 hours, but just couldn't quite get there.

In the aftermath, I continued running regularly and tried to hit 1,000 miles for the year. I came close! But just short.

2025: 350 miles (so far)

I don't know exactly what to expect this weekend.

Both my mother-in-law and father-in-law passed away unexpectedly — within a few days of each other — in February. I was on parental duty, which meant marathon training took a backseat.

In retrospect, it's probably for the best. I was running half-injured and needed a reset.

I've hit the long runs in my training. And I've done a lot more hill work since we moved to the UK. I also got a new 13.1 PR in February of 1:54 or so.

So is there a chance I'll improve on last year, despite the diminished training? Not sure! I'm going into the race looser and with less pressure. I'll see how I feel on the day.

After this race, I'm going to focus on improving my 13.1 time. I'd love to get to 1:45 or so. My next 13.1 race is in September.

...I also just entered the 2026 London Marathon ballot while drafting this.

2. Tools

Apple Watch Ultra & AirPods Pro

I bought an Apple Watch Ultra when it was first released. I remember being a little embarrassed at the time, but I was aiming for my first marathon and my older watch — maybe a Series 6? — just didn't have sufficient battery life.

I tend to run without my phone, so tether AirPods Pro to my Watch. It has served me well throughout all the miles I've run over the past few years.

I still run with the original Apple Watch Ultra. It's held up fine, but the battery has degraded. I'm looking forward to the Apple Watch Ultra 3 later this year.

I should also note that I wear my Apple Watch to sleep. I've found it to be helpful in keeping track and mapping it out alongside the running, weigh, etc. trends. I've dabbled with a few apps for parsing the sleep data separately — Autosleep, Rise, etc. — but none have stuck.

Data: Tempo

Tempo is a wonderful indie running app.

It piggy-backs off your Health/Workout data to provide a broad variety of helpful insights into your running. You can also use it to build training plans and schedule particular runs.

I setup a new week of runs every Monday.

I also use the tags to track the mileage I have in each shoe in my rotation.

Planning: Calendar Hack

After developing a running habit with NRC, I transitioned to building my own plans.

To do so, I stumbled across Calendar Hack. It's a simple tool that allows you to input a target race date — anything from 5K upward — and select from a variety of well-known training philosophies.

It'll pump out a simple weekly training plan, which you can then export and follow however you choose.

I followed a version of Hal Hidgon's Novice and Intermediate plans for Dallas and London. I can't recall what I built this London training block around, but probably something similar.

Nutrition: Foodnoms & Reframe

I used Reframe every day for a year to track my alcohol consumption.

I wasn't a heavy drinker, but it was just somewhat of a passive habit. Reframe helped me become far more mindful about it and, as a result, I started to drink less regularly.

I also got into a habit of using Foodnoms for calorie tracking. It's a great native iOS app with tasteful AI features. I'm not closely monitoring my diet, but I really enjoy using the app and have continued to use it daily for most of the past two years.

Logging/Tracking: Obsidian & Numbers

I've built out a daily template in Obsidian, which I use for journaling, run tracking, and the like. I know its superpower is cross-linking, but, honestly, I use it as a powerful journaling tool and means to plan yearly goals.

I write daily notes, as well as monthly recaps to map to my objectives for the year. And then I wrap-up with yearly notes and always work through Friend of The Blog Stephan's 40 Questions list.

It's not running-specific, but I have to say that it's been a key component of me becoming more consistent with running.

More running and health specific, I track all of my running in a Numbers sheet, which I keep synced via iCloud across my devices. I previously used Google Sheets, but have preferred using Numbers.

It's all duplicative of the data in Health.app, Tempo, etc., but I find it very useful to go through the manual effort of writing it out and keeping track.

Misc.

3. Gear

Shoes

This is obviously an extraordinarily subjective thing, but my current shoe rotation is all New Balance:

  • New Balance Rebel V4 for basic/tempo runs.
  • New Balance More V4 for daily/recovery runs.
  • New Balance SC Trainer V2 for longer runs.
  • New Balance SC Elite V4 for races.

I have stuck with New Balance as my go-to, as they are much friendlier for wide feet. I also love the aesthetic of their current line — like the SC Elite and the SC Trainer.

If you're wanting to learn a little more, I'm a fan of Believe In The Run. They put together great reviews, covering a broad variety of runners, body shapes, styles, and so on.

Clothing

I'll be running the marathon this weekend in all Bandit gear and a Ciele GOCap.

On the former, Bandit are the challenger brand in the running space. (And great people too.) Some of the style skews too young for me, but the functionality is top notch. You can tell it's all designed by people who really care about running.

A lot of Bandit's products are great, but their Vento shorts are the best I've come across. I only got them a few weeks ago, but am kicking myself I hadn't tried them sooner. They're not 'race' friendly shorts, per se, but I'll be wearing them for the marathon this weekend.

On the latter, Ciele make the best running hats. Full stop. End of. They're lightweight, machine washable, and look great.

In terms of others:

  • Most of my running tees are Lululemon. They're a relaxed fit with a thicker fabric, which I don't believe they make any more.
  • Socks are important. I have some 'nicer' Balega socks, but find them a bit too thick. I often run in some basic Saucony quarter socks.
  • I like Tracksmith's Session shorts, but struggle with the lack of storage/pockets. I'll reach for them when I'm just going for a run, but can't wear them, say, to drop off my son at school and then go for a run.

Fueling & Hydration

When I first got started, I ran with Clif Bloks. I'd take one cube per mile. I've later learned this was likely insufficient fueling for my body composition.

These days, I use Maurten's Gel 100 and Caf 100. I was a little wary of using actual gels, but have loved them. Easy on the stomach.

The downside, though, is that they don't have any electrolytes/sodium. For this weekend, I'm going to be bringing some salt tablets/capsules to consume every so often.

For longer training runs, I've used a Osprey hydration pack since 2023. The original bladder recently ruptured, but it was easy/inexpensive to find a replacement.

For shorter, I have a handheld bottle.

I tried various belts and other tools, but found most of them to be awful. You may have a different experience.

Misc.

4. Recommendations

If you are considering running, a few thoughts:

  • Buy a decent pair of shoes. It'll make a world of difference. There's a lot of jargon out there and, at running shops, it seems likely you'll be pushed toward some stability shoes. Personally, I'd suggest a pair of shoes that could be described as being good for "daily runs" and "neutral feet." Something like the New Balance 1080 line. They're relatively stable, soft, and versatile. It may be that you need stability shoes, but, for me, I fit all the criteria for stability shoes but have done much better in neutral shoes and building a stretching habit. A lot of undiagnosed issues have become much better as a result.
  • Relatedly, make sure you get the right size shoe. This is embarrassing, but running helped me discover that I'd been wearing the wrong shoe size for most of my adult life. I had been buying US 9 shoes, but, turns out, I need to have 10-11.
  • Run slowly. If you're anything like me, you'll be inclined to go fast. Burn as many calories as possible! But you'll be much better served by going consistently and slowly. Once you break through certain distance thresholds, it'll do a great service to your mental capabilities as a runner. You'll find yourself running those distances much more quickly in no time.
  • Stretch. I got to this one much too late. But building a regular stretching habit will make an enormous difference to your running and general wellbeing. (Obvious, I know.)
  • Sign up for a race (or a run club). I've found it to be very helpful to have a race to work toward. I've generally always got two races on the calendar. After the 2025 marathon, I'm running the 'Big Half' later this year in London. I've never joined or participated in a run club. I prefer to run alone. But it's clearly a phenomenal way to meet people and train for longer distances, so would recommend it if you're inclined. If you're not, try an NRC guided run. Or work with a coach to help you get going.
  • Don't expect to lose weight. I lost a lot initially and have remained roughly stable since. But, when you start running longer distances, you'll get hungry. The upside is that you can eat awfully and get away with it. The downside is that, if you're hoping to lose weight, it's not straightforward.
  • Track the metrics. Or don't. Personally, I find it very motivating to dig into granular detail. Keeping track and monitoring trends has kept me really motivated. But I could totally see how it could play out differently. Do what's right for you.

5. Conclusion

This post is a mess, but I hope it's helpful to someone.

As someone who has never had a 'thing,' I'm so glad to have found running, albeit a little late.

I love the physical aspect, but the greatest gain has been mental. It's given me time and space to parse a lot of challenging things over the past few years. It's also helped me learn our new surroundings in the UK. And it's been a great way to connect with people.

Across both marathons, I've raised about £5,000 for the Jesuit Refugee Service and, this year, Children With Cancer. That's a good thing too.

It even helped with my relationship with my father-in-law. We always got along, but he — like me — discovered running in his mid-to-late thirties. (Unlike me, he went on to run over a dozen marathons and racked up a PR of 2:45 or so.)

He passed away in February unexpectedly. My mother-in-law a few days later. The last time I spoke to him was after setting a PR at the Farnborough Half Marathon, just a couple of days before his death.

He was always excited to talk about it. On my marathon fundraise page, you can even see an (anonymous) comment from him looking forward to discussing my 2025 result.

We won't have the chance, but he'll certainly be on my mind this weekend.

Anyway, you should go for a run! You might like it. You certainly won't feel worse for having tried.

'The America I Loved is Gone'

Stephen Marche, The Guardian:

The American dream. For technocrats, a dying breed in the US, the term was shorthand for each generation doing better than the one before, for generally upward social mobility. There was more to it than that. There was an idea, an assumption really, that if you had enough talent and worked hard and did the smart thing, with a little luck you could live life just as you wanted. The country's founding promise, after all, is "life, liberty and the pursuit of happiness".

That promise is why success in America does not lead to gratitude but to an intense sensation of loss. The elite take any deviation from their fantasy existence as a broken contract. They've been ripped off. That is a big feeling among the most successful people in America: the sense of being ripped off.

The country clubs are rife with men and women, in incredible luxury, complaining bitterly about the state of the country. The richest and most powerful, the Americans who have won, who have everything, are still not happy, and why? Their answer is that the American dream must be broken. There is no one who feels more betrayed by the American dream than the world's richest man. Why else do you think he's out there with a chainsaw?

The American elites of the past 20 years have called their foremost principle freedom, but what they meant was impunity. That's what the original slave masters built: a world where they could do whatever they wanted to whomever they wanted, without consequences. That's what the techlords dream of today.

The truly frictionless world they seek eludes them exactly because it is a dream, because it is unreal. The ultimate truth of bubbles is that they pop.

I was born and raised in the UK, but my mother is American. The result is that I am a dual US and UK citizen.

When I was growing up, this provided enormous privilege and opportunity. (Particularly pre-Brexit.) I was undecided on what I wanted to be when I grew up, so heading to the US for university seemed an attractive option.

University in the US is a year longer and, unlike the UK, you can study a broader spectrum of topics before specialising.

I was particularly keen to dabble in a bit of Computer Science and, given I had relatively poor performance in mathematics, I was unlikely to have the opportunity — beyond continuing to self-teach — in the UK.

In 2005, I traveled to tour a number of US universities.

Across a variety of US states on the East Coast and in the South, I encountered a consistent dynamic. During the tours, the guides would ask the visitors to share their intended major.

In the ensuing moments, you'd immediately see the divide between American students and internationals. The Americans all seemed to know what their major would be — something drilled into them from a young age — while the internationals were generally more undecided.

Both then and now, it's a dynamic I found to be worrisome. In the US, it's becoming an increasingly pronounced generational tradition to study literal paths to the 'best' careers — business, in particular — rather than studying something indirect.

Why would you consider studying History? The only job, the thinking goes, is to become a teacher or a librarian or something similarly 'bad.'

In reality, the study of history — or just about any other subject in the humanities — yields a broad variety of uses, particularly a spectrum of tools for critical reasoning and analysis. These are important tools for any autonomous person in a modern workplace.

I don't mean to diminish the prospect of studying business. Studying specific things for specific outcomes is obviously required. (I don't expect many surgeons were previously English majors.) It's more that, when these topics are pursued on a transactional, incurious basis, it's little surprise that the US — from a business perspective — continues to manufacture such dysfunctional leaders and predatory industry at just about every level.

I lived in the US for 18 years and the dynamic only worsened through that time.

As we departed for the UK last summer, I remember trying to synthesise my feelings on the US. To draw a line under the experience, at which point I'd spent 50% of my life in the UK and 50% in the US.

The conclusion was fairly simple: the US has become a place of incuriousness and reckless selfishness. And it's getting worse.

You can see fledgling examples of this in something like a university tour. But I think it's probably most evident in the way people drive. Enormous, inefficient cars driven wildly inconsistently — either extraordinarily fast or slow — without even the faintest of considerations of the context.

I am late, thus all of the people in the way are bad. I have made a wrong turn, thus I will come to a stop in the far right lane in order to make my way across highway traffic to the far left. I have an expensive car, thus I will park across two spaces to protect it.

This behaviour exists elsewhere in the world. Human selfishness is not an exclusive feature of the US. But, in context of all that's going on in the US today, it's clear that there's very little in the way of societal friction to it.

A friend of mine is running for a school district seat in one of the wealthiest parts of the country. A successful businessman — largely self-made. He's politically fluid, but left-leaning. I'd wager he unironically describes himself as 'fiscally conservative, socially liberal.'

But, in his case, I do know him to be relatively progressive. In the aftermath of George Floyd's murder, he sought to examine his own blind spots and became very involved in a variety of initiatives and campaigns in serve of racial equality. Those efforts have continued unabated and, in parallel, he and his family have become very outspoken against guns.

I am not closely following a school district race from abroad, but it's clear he's enormously over-qualified for the role and, if a similar position were to exist in the UK, he'd be welcomed into the role, agnostic of politics. A successful businessman with a strong campaign purpose and a clear desire to provide civic service.

The core foundation of his campaign is that teachers in his district should have some of the best — if not the best — pay in the country. That's it. His belief is that it would help ensure the best education for the children passing through the school district, whilst also setting a positive precedent for the broader city for teacher compensation.

In most respects, none of this should be controversial. But, in context of the US, his campaign appears to be plagued with controversy.

Parents are panicked he's "woke" and, from the outside, it appears he's on the back foot trying to explain why caring for the wellbeing and equal opportunities of children is a positive.

I haven't spoken to him about it, but I would assume he thought he'd stroll through the election. He may still win with a comfortable margin, but, worryingly, I've already seen him have to alter his position on a number of topics (e.g., trans participation in sports).

I'd always admired the clarity with which he holds his beliefs and convictions. But they suddenly sound compromised. Apologetic. Asterisks everywhere.

Such is the nature of the beast in the US. As Marche says, Americans are ultimately seeking impunity. But it's something that only applies to their personal experience.

The belief in 'freedom' crumbles at the slightest hint of challenge, revealing something more pernicious and cruel.

I enjoyed my years in the US. It was largely good to me. And, most importantly, I was able to start a family there, for which I am very grateful.

But I am not sad that we moved.

There is something so fiercely individualistic, cosmetic, and uncaring in the US. It's easy to slip into an unconscious place where it begins to feel normal and comfortable. It's not a positive or healthy level of comfort. It's something more akin to carbon monoxide poisoning. A fatal dulling of the senses.

I'd always felt that it was merely a symptom of an ongoing experiment. A relatively young country striving to find its identity.

Perhaps this moment is simply the death throes of an aging generation with myopic and racist views. Or perhaps it's the underlying character of the country. A place where individual goals are blind to the environment, other people, or other basic considerations.

I continue to do a lot of work in the US. We have a lot of friends and family in the US. But, as Marche writes, it does feel as though the bubble has burst. And I worry for what that means for all of us going forward.

2025 London Marathon

I started running after our son was born in 2021.

Well, I ran for a couple of weeks in the Texas heat, went too hard, got injured, and stopped running in 2021.

In early 2022, I tried again and, for the first time in my life, an exercise habit stuck. I'll write more about it at some stage, as (a) I'm actually quite proud of my progress, (b) it might be helpful to someone, and (c) it's just about the only thing I discuss with other adults at this point in my life.

I ran my first marathon in December 2023 and my second in April 2024. I'm now gearing up to run the 2025 TCS London Marathon on April 27.

I'm raising funds on behalf of Children With Cancer UK. If you are able to make a donation — of any size — it'd be very welcome.

Reintroduction

In October 2011, I was out for a walk with Emily on the Katy Trail in Dallas.

At the time, we'd been dating for a few months in (what we thought was) secret. We worked together at Southwest Airlines and were just about as junior as you could be within the company.

I had graduated from SMU in 2010 with an English Literature major. Outside of the US, my degree would be seen as providing the foundational building blocks for critical thinking, articulate thought, and otherwise. Inside the US, it meant that you would either have to go to law school or become a teacher in order to find a career.

In absence of options, I had gotten into a law school or two — both in the US and UK — as well as a Masters program (or two) in the UK. I didn't have any particular conviction that I was doing the right thing in either direction and sort of drifted toward graduation.

Around that time, to my great surprise, I was offered a spot in Southwest's internship program. It had been on hiatus through the financial crisis, but returned to overwhelming demand from students from around the country. I somehow landed one of those roles and, during my internship, I was offered a full-time position.

Many of my friends had failed to get jobs out of university. The economy remained complicated. So I excitedly accepted and deferred my post-graduate academic options.

I quickly found Southwest Airlines to be a profoundly effective litmus test for different personality types.

The company is storied for its approach to culture and employee wellbeing. And, indeed, they did throw a lot of great parties. And, yes, you'd see the founder roaming the halls smoking cigarettes. But, for me, I couldn't shake the feeling that it was all designed to keep everyone docile and content.

If you were looking for a place to build a long-term, stable, and probably under-paid career, it'd be well suited to purpose. You'd have good benefits, live in the suburbs, and work bizarre hours to avoid traffic. The founder might even kiss you in the mouth at a party. Really good.

But if you had any sense of ambition or desire to fundamentally address core problems, there was little room for that sort of thinking. People had been comfortable for 2-3 decades and weren't going to suffer departures gladly.

For me, I certainly didn't have the wherewithal to have a strong perspective as to how to run an airline differently, nor was I particularly aware of what I wanted to be when I grew up. But I saw people around me being ground down into more compliant versions of themselves.

I found it to be enormously deflating and stifling.

Emily joined in the following Summer's internship class. We began dating and kept it quiet — unsuccessfully, we later learned.

Unlike me, she took to the culture well. She ended up working there for about 13 years. But, even in those early days, I think she understood the nature of my struggle.

So, back to where I started, we went out for a walk in October 2011. And we got talking about the future.

I laid out my frustrations with Southwest and, more broadly, with the strange stigma surrounding the liberal arts in the US.

In doing so, I inadvertently landed on a plan I'd follow:

  1. I'd start writing a blog about technology, startups, design, etc.
  2. Over time, that blog would build some sort of audience and help me generate some credibility over and above my identity as an English major.
  3. With that credibility, I might be able to go work for a technology company or startup.
  4. And, if that all went well, I might be able to raise capital and start my own company one day.

In the ensuing days, I spun up a Squarespace account and started writing. I can't remember all of the details, but I remember writing about Netflix's planned off-shoot, Qwikster, as one of my first posts.

To my surprise, it got picked up and amplified by a lot of great people and publications. And, over the coming weeks, Jim Dalrymple gave me the opportunity to write guest posts on The Loop.

I spent a lot of time talking to Jim. I'd call him from the halls of Southwest over lunch breaks. In retrospect, I can't believe how gracious and kind he was. We had no other existing relationship. I was just a 20-something writing overly self-serious articles about technology. He helped me in so many ways.

Over the next few months, my world began to accelerate. I ended up leaving Southwest in April 2012 and went full-time writing, consulting on various projects, and so on.

I punched above my own weight and tried to strike up conversations and friendships with people I admired. And, about a year later, I ended up raising capital to start my first company. (And somewhere along the way Myke approached me with the concept of recording a podcast with him!)

My 5 year plan, of sorts, ended up taking a lot less.

I've talked about it a lot over the years, but it all came down to the philosophy that I needed to write my way into relevance. And one37.net was the means.

Fast forward to now. Emily and I have been married for 9 years. We have a 4 year old son and 6 year old rescue dog. We're living in the UK, after spending 18 years in Dallas. I've built, sold, and lost my own startups and, now, I'm on the other side of the table running M&A and investments for a large US-based retailer. I still technically have a podcast with Myke.

In the next couple of weeks, I'll be running my third marathon. For this one, I'm running on behalf of Children With Cancer. If you look through the donations, you'll see a lot of them come from that indie community that got me started back in 2011. Shawn Blanc, Myke Hurley, Stephen Hackett, Brett Kelly, and so on.

It's a world I owe a lot to. And one that, when I look back on it all, still gives me a smile and so much pride.

So I thought: why not find a way to still participate?

I'm pleased to re-introduce OneThirtySeven.

What should you expect? I have no idea. But I'm excited to have a place to write a little more, share some inspiration, and participate in that indie corner of the web that I hold so dear.